Apps people open twice, then keep.

Cross-platform apps for businesses that need booking, loyalty, ordering or a customer account in a pocket — not a novelty that gets deleted in week two.

Before You Build

Most businesses do not need an app.

We will say that on the first call if it is true. A responsive website does ninety percent of what most companies want from an app, without the store approvals, the update cycle or the download barrier.

An app earns its cost when it does something a browser genuinely cannot: push notifications people welcome, offline use, a loyalty card that lives on the home screen, or repeat ordering that has to be two taps.

Skip the app if this is the plan

  • It is mostly your website in a wrapper
  • The only feature is a contact form and a catalogue
  • Nobody has worked out why a customer would install it
  • There is no budget for the second year of maintenance
  • You need it for one campaign, then it goes quiet
  • The value is content people read once and never return to
What We Build

Apps with a reason to stay installed.

Built once in React Native or Flutter and shipped to both stores, unless there is a good reason to go fully native.

Booking & Scheduling

Appointments, staff selection, live availability and reminders. For salons, clinics, studios and anyone whose diary is the business.

Ordering & Reordering

Repeat purchase in a couple of taps, saved baskets and order history. Where an app really does beat a mobile site.

Loyalty & Membership

Digital cards, points, tiers and member-only pricing that live on the home screen instead of in a wallet nobody carries.

Companion Apps

An app that sits alongside your existing store or platform, sharing the same accounts, catalogue and order data through the API.

Internal Tools

Field teams, stock counts, job sheets and delivery confirmation. Often the highest-return app a business builds, and the least glamorous.

Accounts & Auth

Sign-in, social login, biometric unlock and account management done to store requirements rather than improvised.

Integrations

Payments, CRM, ERP, delivery providers and your existing website, connected properly rather than duplicated.

Push & Engagement

Notifications people do not immediately disable, built around events that matter to the user rather than to your marketing calendar.

Store Submission

App Store and Play Store listings, screenshots, review responses and the resubmissions that follow a rejection.

How We Build

Ship something small, then grow it.

We would rather launch a focused version in ten weeks and improve it with real usage data than spend nine months building features nobody asked for.

Talk Through Your Idea
01

Define the job

One sentence on what the app is for and who opens it. If we cannot write that sentence, we are not ready to build.

  • User and use-case definition
  • Feature list cut to a launchable core
  • Fixed quote for phase one
02

Design the flows

Wireframes for the three or four journeys that matter, then interface design that follows platform conventions.

  • Key user flows wireframed
  • iOS and Android conventions respected
  • Clickable prototype before build
03

Build cross-platform

One codebase in React Native or Flutter, so a change ships to both stores instead of being written twice.

  • Shared codebase, both platforms
  • API layer to your existing systems
  • Weekly builds you can install and try
04

Test on real devices

On actual phones, including older Android models with poor connections, because that is what a lot of customers have.

  • Real-device testing, not just simulators
  • Poor-connection and offline behaviour
  • Beta build through TestFlight and Play testing
05

Submit and launch

Store listings, screenshots, privacy declarations and the review process, handled by us.

  • App Store and Play Store submission
  • Privacy and data declarations
  • Rejections handled and resubmitted
06

Watch and iterate

Real usage tells you which half of the feature list was worth building. Then we build the next thing.

  • Analytics and crash reporting
  • Phase two planned from real data
  • Ongoing releases and store updates
What You Get

What a build includes

Everything needed to have a real app in two stores, not a prototype on a laptop.

Both platforms

iOS and Android from one codebase, so the feature set and the fixes stay in step instead of drifting apart.

Store listings

Screenshots, descriptions, keywords and privacy declarations prepared and submitted, including the resubmission after a rejection.

Backend and API

Either connected to what you already run, or built for you if there is nothing there yet.

Analytics and crash reporting

So you know what people actually do in the app, and you hear about a crash before your customers tell you.

Accounts and security

Authentication, secure storage and permission handling built to what the stores require, not what is quickest.

A maintenance plan

Apps are not finished at launch. Both platforms change every year, and an unmaintained app eventually stops being accepted.

Choosing An Approach

Cross-platform or fully native?

We build cross-platform for most clients. Here is when that is right and when it is not.

Go fully native when

  • You need heavy 3D, AR or serious on-device processing
  • The app depends on brand-new OS features on day one
  • Performance at the edge of the hardware is the product
  • You have the budget to build and maintain two codebases
  • A large in-house team already works in Swift and Kotlin
  • Platform-specific design is a deliberate brand decision

Cross-platform suits you when

  • The app is booking, ordering, loyalty or accounts
  • You want both stores without paying for two builds
  • Features should stay identical across platforms
  • The budget has to cover year two as well as launch
  • You need to ship and learn quickly
  • One team maintaining one codebase is the realistic plan
Ways To Start

Three ways in

Every one begins with a call where we may well tell you not to build an app at all.

One-off

Scoping Sprint

Two weeks to work out whether the app is worth building, what it should do first, and what it will cost.

  • User and use-case definition
  • Feature list cut to a launchable core
  • Wireframes for the key journeys
  • Technical approach and integration plan
  • Fixed quote for the build
Project

App Build

Design through to two live store listings, built cross-platform from a single codebase.

  • iOS and Android from one codebase
  • API and backend integration
  • Real-device testing and beta builds
  • Store submission handled for you
  • Analytics and crash reporting
Monthly

Maintain & Grow

Because the platforms change every year whether or not your app does.

  • OS and SDK updates kept current
  • Store compliance maintained
  • Crash monitoring and fixes
  • Feature releases from real usage data
  • Quarterly roadmap review
Straight Answers

App questions worth asking first

We will happily talk you out of an app if a better mobile site does the job for a fraction of the cost.

Ask Us Directly

Often not, and we will say so. An app is worth it when it does something a browser cannot — push notifications people welcome, offline use, or repeat ordering that has to be two taps. If your idea is mostly your website in a wrapper, a better mobile site is the cheaper answer.

Both, almost always, and from one codebase so it does not cost twice. Which one you promote first depends on where your customers are, and we can look at your analytics to find out rather than guess.

Ten to sixteen weeks for a focused first version. Longer if there is no backend to connect to and we are building that as well. We would rather ship a small version and improve it than disappear for nine months.

Budget for it from the start. Apple and Google change their requirements every year, certificates expire, and an app that is not maintained eventually stops being accepted. Ongoing cost is a fraction of the build, but it is not zero.

Sometimes, on the first submission — it is routine, not a disaster. We handle the response and resubmission. The common causes are privacy declarations, sign-in requirements and unclear purpose, and we design around them from the start.

Yes, and that is usually the right approach. Shared accounts, one catalogue, one source of order data. Running an app on a separate database from your store is how inventory and pricing drift apart.

You do. The developer accounts are in your name, the code is yours, and we hand over everything at the end. We will set the accounts up with you rather than under our own.

Usually. We audit the codebase first and tell you honestly whether it is maintainable or whether a rebuild will cost less over two years. Not every inherited codebase is worth saving.

Built in, but used carefully. The fastest way to get uninstalled is to send marketing pushes nobody asked for. We tie notifications to events the user actually cares about.

That is what the scoping sprint and a small first release are for. You learn from real usage and adjust, instead of finding out after a year of building the wrong thing.

Thinking about an app?

Book a free call. Tell us what you want it to do and we will tell you honestly whether it is worth building.