Shopify stores built to sell, not just to launch.

Theme development, app stacks, migrations and checkout work for brands that need the store to carry real volume. We have built on Shopify since before it was the obvious choice.

Where Stores Leak Money

A theme install is not a store.

Most Shopify sites we are asked to fix were launched from a purchased theme with fourteen apps bolted on. It looked fine on day one. Then the catalogue grew, the page speed collapsed, and the checkout started losing people.

The work below is what separates a store that trades from a store that merely exists.

What we find when we audit a store

  • Six apps doing what one line of Liquid should do
  • Collection pages that cannot rank because they have no content
  • Variant structures that make inventory a nightly chore
  • A checkout with avoidable friction on mobile
  • Page speed destroyed by unused app scripts
  • No post-purchase flow, so every sale is a first sale
What We Build

Everything a Shopify store needs, done properly.

Whether you are launching, replatforming or rescuing a store that has stopped performing.

Custom Theme Development

Built in Liquid against your brand, not a marketplace theme with your logo dropped in. Faster, easier to extend, and yours outright.

Platform Migration

WooCommerce, Magento, BigCommerce or a legacy custom build moved to Shopify with URLs, SEO equity, customers and order history intact.

Checkout & Conversion Work

Cart, upsell, bundling and post-purchase flows. On Shopify Plus we extend the checkout itself; on standard plans we work the routes that are available.

App Stack Rationalisation

Most stores are paying monthly for apps that duplicate each other and slow the site down. We replace what we can with native code and cut the rest.

Speed Optimisation

Core Web Vitals work specific to Shopify: script deferral, image handling, theme bloat, and the app tags nobody removed after the trial ended.

Shopify SEO

Collection architecture, faceted navigation that does not spawn duplicate URLs, product schema, and content on pages that currently have none.

Integrations

ERP, 3PL, accounting, subscription billing, loyalty and marketplace feeds wired through the Admin API rather than a spreadsheet.

Multi-currency & Markets

Shopify Markets set up for international selling — currencies, duties, local domains and translated storefronts that search engines can read.

Store Management

Ongoing merchandising, campaign landing pages and seasonal work for teams without an in-house developer.

How A Build Runs

From kickoff to trading, without the drama.

A typical store takes five to nine weeks depending on catalogue size and how much data has to move.

Start With a Call
01

Discovery and catalogue audit

We map how you actually sell before we design anything: products, variants, margins, shipping rules and the customers you want more of.

  • Catalogue and variant structure reviewed
  • Shipping, tax and fulfilment rules documented
  • Fixed, itemised quote before work starts
02

Design the storefront

Wireframes then full design for the pages that matter most — home, collection, product, cart. Mobile first, because that is where the orders are.

  • Home, collection, product and cart designed
  • Mobile layouts approved before build
  • Design system so future pages stay consistent
03

Build in Liquid

Custom theme development with sections your team can rearrange in the Shopify editor without calling us every time.

  • Custom sections and blocks throughout
  • App integrations wired in
  • Metafields set up for structured content
04

Migrate the data

Products, customers, orders and URLs moved across with redirects mapped so search rankings survive the switch.

  • Full product and customer import
  • 301 redirect map from the old URLs
  • Historic orders preserved where the platform allows
05

Test everything

Real orders through real payment methods on real devices, including the awkward combinations people actually use.

  • Test transactions on every payment method
  • Cross-device and cross-browser QA
  • Tax, shipping and discount rules verified
06

Launch and watch

We go live with you, watch the first days of real traffic, and fix whatever the real world turns up.

  • Analytics and conversion tracking verified
  • Thirty days of post-launch support
  • Training session and written handover
Choosing A Platform

When Shopify is right, and when it is not.

We build on both. This is the honest version of the comparison, not the one an agency gives when it only knows one platform.

Pick WooCommerce instead when

  • You need complex custom pricing, quoting or B2B rules
  • Content and blogging matter as much as the catalogue
  • Your category is restricted and payment processing needs full control
  • You want to own the hosting and the data outright
  • Transaction fees on high volume would outweigh the hosting cost
  • Deep integration with an existing WordPress site is required

Shopify is the right call when

  • You want to sell, not to administer servers and updates
  • Uptime and PCI compliance need to be somebody else’s problem
  • You are selling across currencies, borders and sales channels
  • Your team will manage the store day to day without a developer
  • You need to launch quickly with room to grow into Plus
  • Subscriptions, POS or marketplace selling are on the roadmap
The Stack

What we build with on Shopify

Chosen because they hold up, not because there is an affiliate commission.

Liquid, Hydrogen & the Admin API

Custom themes in Liquid for most stores, Hydrogen and the Storefront API when a headless build genuinely earns its cost.

Subscriptions & bundling

Recharge, Shopify Subscriptions and bundle apps configured so recurring revenue does not fight the checkout.

Analytics that reconcile

GA4, server-side tagging and Shopify reporting set up so the numbers in three places actually agree.

Fulfilment & ERP

3PL, ShipStation, accounting and inventory systems connected through the API rather than a nightly CSV.

Email & retention

Klaviyo flows wired to real store events, so abandoned cart and post-purchase actually fire on the right trigger.

Markets & compliance

Shopify Markets for cross-border selling, plus age gating and regional restrictions where the category needs them.

Ways To Start

Three shapes of Shopify project

Every one starts with a call and a fixed, itemised quote. No hourly surprises.

Project

New Store Build

A complete storefront from design through to launch, built around your catalogue rather than a theme demo.

  • Custom theme designed and built
  • Product and collection architecture
  • Payments, shipping and tax configured
  • Analytics and conversion tracking
  • Training and thirty days of support
Project

Migration

Moving to Shopify from Woo, Magento, BigCommerce or a custom build without losing rankings or history.

  • Full data migration with validation
  • 301 redirect map from every old URL
  • Design rebuilt, not screenshotted
  • SEO parity checked before go-live
  • Rollback plan if anything looks wrong
Fixed scope

Rescue & Optimise

For a store that already trades but is slow, leaking conversions or drowning in apps.

  • Full speed and conversion audit
  • App stack rationalised
  • Theme code cleaned and refactored
  • Checkout friction removed
  • Before-and-after numbers reported
Straight Answers

Shopify questions we get every week

Ask anything that is not covered here on the call. We will tell you if Shopify is the wrong answer for you.

Ask Us Directly

Five to nine weeks for most stores. A small catalogue with clean data can be quicker; a migration with fifteen years of order history and complex variants takes longer. You get a date at quote stage, not a range.

If budget is tight and your catalogue is simple, a good theme is a sensible start and we will say so. The trouble comes later: themes are built for everyone, so every change fights the template, and the app bloat that follows is what kills the speed.

Not if the migration is done properly. Rankings are lost when URLs change without redirects and content gets thinned in the rebuild. We map every old URL and check SEO parity before go-live, not after.

Most brands do not. Plus is worth it for checkout customisation, high order volume, multiple storefronts or B2B. We will tell you honestly whether you are near that line, because we have no incentive either way.

Usually, yes. Most stores we audit are paying for apps that overlap or do something a few lines of Liquid would handle. Removing them saves the monthly cost and speeds up the site at the same time.

You do. It is your Shopify account, your theme code, your data. We are collaborators on your store, not the account holder. If you leave us, nothing switches off.

Sometimes. Shopify has firm rules about what may be sold on the platform, and some categories are better served on WooCommerce where you control the processor. We will tell you before you commit, not after your store is suspended.

If you want. Some clients take the keys and run it themselves after training. Others keep us on for merchandising, campaign pages and seasonal work. Both are fine.

Shopify Markets handles currencies, duties and local domains well. The part that usually gets missed is translated content that search engines can actually index, and that is build work rather than a settings toggle.

It depends on catalogue size, how much data has to move and how much design is bespoke. You get a fixed, itemised quote after the discovery call so there are no hourly surprises halfway through.

Ready to build a store that carries the volume?

Book a free call. Bring your catalogue and your current numbers and we will tell you what we would do first.